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How to create an effective Instagram marketing strategy

Instagram has been a dominant social media marketing channel for quite some time. This is especially true for eCommerce companies that have access to an Instagram-focused platform that has enthusiastic followers and high engagement.

Instagram has evolved and grown at a similar rate to Facebook over the years. It adopts new features at lightning speed and becomes more valuable for users and merchants alike.

This guide will explain all the basics of Instagram marketing. It includes how to optimize your profile and create captivating content. How to get more results using both Stories and feed content. And how to measure your progress on Instagram.

Instagram: Why should you use it for marketing?

Many small businesses use Instagram as a key part of their marketing strategies. It’s a popular platform for small businesses. It boasts a diverse and large audience of more than one trillion monthly active users, and 500,000,000 daily Instagram Stories users who are happy to engage brands.

Read: How to Build an Inclusive Training Program with IDOL Courses

Optimize your Instagram Profile

The basics of setting up an online account are well-known to merchants. You need to enter your contact information and have a keyword-optimized description. Don’t forget the emojis! Choose a profile photo that is easily identifiable like a logo. This is a great place to start.

The following should be included in your Instagram profile to get the most from the space you have.

  • Clickable hashtags. These hashtags can be added to your profile description by typing # followed by the desired phrase. This is just like a post. It is a great idea for businesses to focus on their branded hashtag. This will help you to work with the Instagram algorithm.
  • Clickable profile links. This can be used in many ways. You can create a link in your bio page with a tool such Linkpop. This allows you to curate and display products and store them online using one link. In your Instagram bio, you can add clickable links that take you to other profiles. You can link to a sister profile by creating a clickable link. Link to another merchant if you are hosting a contest. If your brand is compatible with this feature, you can use it to link to your personal profile.
  • Story Highlights. This feature is relatively new and allows you to add “expired”, Stories to different featured categories. These stories will appear above your Instagram feed. This allows you to showcase key Instagram content such as UGC and posts that highlight your brand’s story.
  • Click the Shop button. You can also place a call to action button on your profile that directs your followers to your app store.

Create your content strategy

Instagram is home to one of the largest user bases. 63% of Instagram users log into the app at least once per day, spending on average 28 minutes. More than 200,000,000 Instagrammers visit profiles at least once per day within these 28 minutes.

You need to understand which types of posts are most successful if you want to make Instagram a success. Although every person is unique, there are many data points that can help us get an idea of where to start.

They are very open to seeing what types of Instagram posts they want to see. They are happy to see product photos, motivational quotes, and tutorials, as well as images shared by other users (i.e. user-generated content). They want variety. If you use the same type of post too often, they will get bored or annoyed.

Videos are more valuable because they share more information with users. However, high-quality photos get 36% less engagement than the average. Keep it short if you plan to use video for Instagram. Most Instagram users use their phones to access the site. They don’t tend to stay on the site for more than 10-15 seconds.

Also, you should change the camera effects to avoid giving users headaches by using Boomerang on every post.

The aesthetics of images and videos are important in many ways. Instagram is a visual-centric platform.

We know what works best on Instagram.

  • It is better to have lighter images than darker ones.
  • It is preferable to have more background or white space.
  • Images with more blue dominant colors performed better than images with red dominant colors. Images with one dominant color performed better than images with multiple dominant colors.
  • Contrasting textures are more popular than images that have the same texture.

There are many ways to interact with your Instagram audience, including product carousels and interactive content such as Reels. You just need to have a little knowledge. Use these suggestions and create your first Instagram marketing strategy.

Read: How to turn off a business account on Instagram?

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