You don’t have to buy in order to support businesses in your local community.
As a business owner in Colorado Springs, I have been supporting local businesses for a long time. Small business owners need to rely more on customer relationships and supporting communities in order to stand out amongst the large corporations with multimillion-dollar marketing budgets.
As a consumer, there are many ways to support local businesses. These are the benefits. Let’s take a look at each one.
1. Use Word of Mouth Recommendations
We’ve talked a lot about writing reviews online for businesses but word of mouth is still an effective way to recommend a business.
People still trust recommendations from family and friends to help them make informed decisions.
Facebook now offers a recommendation function when you post a status update. Multiple people can leave suggestions by tagging business recommendations to their Facebook friends.
2. Subscribe to Content/Emails
Do you want to be up-to-date on all the latest happenings at your local business? Subscribe to their email content and you will be the first to know about all that the local business has to offer.
Many businesses use some form of email strategy. They are always looking for new customers to add to their list.
Email content can be very valuable as it allows the business to contact you with important updates.
Emails will often have more content than your typical social media post. Subscribing to their emails is a great way to show your commitment to the business.
You can also forward pertinent emails to your coworkers, friends, and family!
3. Follow their social media channels and engage with them
You can also support local businesses via their social media channels. Most people use many social media platforms. Take a moment to follow and like your favorite pages on Facebook, Instagram, and Twitter.
You’ll receive updates when the business posts to these pages if you follow them. Follow more than the pages. Engage with the content creators.
This engagement is important and allows business owners to know what content they should continue pushing.
Social media is primarily used to raise awareness. Business owners may not always see a return on their investment. Your support through engaging can mean more than you realize.
Use hashtags that are relevant to the business you are highlighting.
4. Write a review
Reviewing local businesses is one of the most valuable things you can do as an individual consumer. Online reviews can tell a lot about the reputation of a business.
If you leave a review about a business, positive or not, it helps other customers to learn more about the offerings.
Review is your personal story. It’s your story. Although a 5-star rating is good, it’s not a great way to help a business. However, a review can be more beneficial.
If you enjoyed your experience at a new restaurant, such as a great meal or a pleasant atmosphere, please leave a review. But don’t just write “It was great,” explain why. Here is a sample response.
We know that not all experiences are great but it is important to leave a review for business owners so they know what can be improved. If you have had a bad experience, here’s an example of a review that you can leave.
There are many options for leaving a review when it comes to Facebook and Google. Facebook and Google are the most common options. However, you can also leave reviews on the BBB website or the business’s website (if appropriate).
It doesn’t cost anything to support local businesses! You can make a difference for every business you support by using the methods in this article.
While it is important to support your local community by shopping locally, sometimes small acts can help increase exposure for businesses.
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